hippie chicDEVIN McKINNEY  •  To mark the 50th anniversary of the Beatles’ arrival in America, a mere two days away, CBS News plans a live multimedia event from the Ed Sullivan Theater in New York, site of a certain world-claiming triumph on February 9, 1964.

In anticipation of both anniversary and event, CBS has amassed an impressive collection of video and audio chronicling the happy invasion, and commissioned a number of new pieces from Fab Four scholars, chroniclers, and analysts—among them John McMillian, Larry Kane, Bruce Spizer, and (eep!) yours truly. (The title of my squiggle, “From moptops to hippie chic,” is not mine, repeat, is not mine, but this is the Internet, after all. And I’m glad to have smuggled in a Lennon obscenity—in the first line, no less.)

Granted, it’s all a bit happy-talky and surface-skimming, this network foofaraw, but don’t judge the media festivities too harshly: this isn’t far off the hype standard that accompanied our boys’ first stateside annunciation. Besides, we really need to get the word out about these Beatles, because nobody seems to know.